About
The RE:formation series features three art objects — RE:Red_Horse, RE:Mona, and RE:Black_Square – paying homage to iconic works of art while drawing inspiration from ecological discourse. By merging commercial symbols with artistic endeavors, the series explores the interconnectedness of human-made materials and the environment.
Each art object represents a fusion of a renowned artist's work with the ubiquitous presence of Coca-Cola cans, creating a dialogue about consumer culture and environmental impact. This synthesis, informed by Timothy Morton's ideas on hyperobjects and the implications of our material interconnectedness, imbues the aluminum cans with a new layer of significance.
The art objects are designed for auction at the annual management conference of Coca-Cola Hellenic Bottling Company AG, serving as tangible expressions of the ecological discourse and urging contemplation on our relationship with mass-produced materials and their lasting effects on the planet.